Agency, The Minimalist

Editorial Design

The global beverage brand Coca-Cola was aiming to aggressively promote their new full stack beverage solution. The challenge was more than just replacinga machine, it was about changing office habits, whichwas equivalent to changing culture. Space needed to be cleared and created for Coke for Work- the B2B beverage solution for corporates.

Riding on their brand language and aligning with their philosophy of minimalism. A rich blend of vivid imagery and simple line iconography was used, to create an aesthetic sales deck that’d be used to generate huge business for their B2B efforts. The idea of bringing cold beverages to the workplace was approached with a creative integration of design and thought.